How to Measure Your Pup

Why do you need to measure? If you know you have a large dog, that doesn't always mean the dog has a long neck. Also there is a difference in the measurements of the males and females of each breed. The females usually run smaller. For example the Golden Retriever. Males and Females can have a 2" difference in height and a 10 lb. difference in weight. This directly affects the size you should order. 

The length is a very important part of the measurement. With the proper length measurement, the NFEW will not slide down the neck and expose the ears. The wrap is designed with plastics sewn into it around the collar and face with two pockets,that run along the red line in this photo.containing plastic spines/stays.  With the proper length measurement, the withers/shoulders will not let the wrap slide any further back. The length of each wrap can be adjusted up to 2". 

Each size wrap (small, medium, and large) has the capability of adjusting length and collar size to ensure a custom fit. To properly measure your dog you will need to measure around the neck where the collar rests, and from the top of the head (1.5 inches in front of the ears) to where the collar rests.

  • X-Large Size - 12-14 inches in neck length, and fits collar sizes 21" to 26"
  • Large Size - 10-12 inches in neck length, and fits collar sizes 18" to 23"
  • Medium Size - 8-10 inches in neck length, and fits collar sizes 17" to 22" 
  • Small/Medium Size - 7-9 inches in neck length, and fits collars 15" to 19"
  • Small Size - 6-8 inches in length, and fits collar sizes 13" to 17" 
  • X-Small - 5-7 inches in length, and fits collar sizes 10" to 13"
  • If you are not sure which size, email us your dogs breed and measurements at and we can help you figure out the size. 

 When fitting the NFEW on your pup, attach the collar part first making it snug but not tight. We suggest being able to fit two fingers side by side underneath the collar after it is tightened. Same suggestion for attaching around the face. To see how the NFEW is put on, see the video below: That is a size medium on our 65 lb rescue "Archer".